White-Label SOC for MSPs: Add 24/7 Security Without the Overhead
A white-label SOC is a security operations centre we run under your brand: your logo on the monitoring, the reports and the escalations, while you keep the client and the margin.
Launch enterprise-grade security services in 72 hours, not months. CyberQuell runs the monitoring and response under your brand, while you own the client relationship and keep the recurring margin.
Go-live time
Response time
Uptime SLA
Your clients get enterprise-grade, certified security expertise, across Microsoft, Google Cloud, Palo Alto and more, delivered entirely under your brand.
Microsoft Cybersecurity Architect (Expert)
Microsoft Security Operations Analyst
Palo Alto PSE Foundation
Google Cloud Certified
Oracle Cloud Infrastructure Architect
One partner, first six months
To first client invoice
MRR in month one
MRR by month six
Net margin on SOC revenue
A 15-person MSP in the US Midwest. 127 incidents contained, zero analysts hired, zero capital invested.
The published partner rate card
Same rates for everyone, no haggling. Pick the level of SOC you want behind your brand, then check the exact maths against the bands below.
Managed monitoring
We watch alerts 24/7, investigate, and tell your team when action is needed.
Minimum billing: 200 ep or 50 servers
- 24/7 L1 + L2 analyst monitoring
- Alert triage & escalation
- Priority IR SLA, isolation & containment
- White-labeled monthly report
- Monthly review call
Full SOC operations
We watch, investigate, hunt, contain threats and run incident response end to end.
Minimum billing: 200 ep or 50 servers
- Everything in Watch, plus:
- Proactive threat hunting & custom detections
- Incident commander + full IR (forensics)
- Isolated malware sandbox (Any.Run)
- White-labeled weekly reports + QBRs
- Dedicated success manager
Dedicated SOC team
Analysts who work only on your clients. For large or regulated books of business.
Scoped per engagement
- Analysts exclusive to your environment
- Bespoke threat intel & detection engineering
- Embedded, continuous tuning
- Custom integrations & API support
How much can an MSP make reselling a white-label SOC?
MSPs typically resell managed detection at $7–15 per endpoint. We default to $10, the middle of that range. Set yours.
- ✓Partner cost comes straight from the rate card above — the same rates for everyone, no haggling.
- ✓Upsell 24/7 security to clients you already manage, with no new headcount.
- ✓ Rates step down as your device count grows. No setup fees, no hidden costs.
- ✓At typical market prices, partners keep a 30-50% margin on every seat.
White-label SOC cost vs retail MDR pricing
Same footprint, 500 endpoints and 50 servers, monthly. What that costs you on Defend, next to what clients pay for comparable services at retail.
You pay $3,840. Clients pay $5,169–$20,125 for comparable managed security. The difference is yours, every month.
What problems does a white-label SOC solve for MSPs?
You know security drives margins. Three things stop most MSPs selling it — and this partnership removes all three.
Hiring and keeping SOC analysts
Enterprise SOC analysts are expensive and scarce. Building a 24/7 team adds heavy salary, training and turnover costs that quietly break your margins.
24/7 coverage stretches your team
Round-the-clock monitoring means night shifts, rotations and extra headcount. Small teams can't cover every hour and stay responsive during the day.
Long setup delays revenue
Onboarding tenants, tuning detections and validating playbooks can take weeks to months. Slow time-to-value stalls your sales and delays recurring revenue.
Watch vs. Defend vs. MXDR
What each tier includes, so you know exactly what you're reselling.
Building a SOC in-house vs. partnering with CyberQuell
The same 24/7 outcome, without the year-one cost, the hiring, or the wait.
What the SOC actually caught
Three incidents from one partner's first six months, with time from detection to containment.
Across the full six months: 127 incidents, 100% contained, average response 8 minutes.
How does white-label SOC onboarding work?
A clear path from enquiry to your first protected client, live within three days of connection.
Discovery call
We confirm your endpoint and server counts across clients, and pick the right tier together. Watch, Defend, or MXDR.
Final scoped quote
Your exact price from the published rate card, plus your billing choice: monthly, or 10% off annual upfront.
Onboarding & secure connection
Partner account, NDA, and connection to your first client environment via Microsoft Azure Lighthouse, with zero disruption.
Baseline & tuning
Our analysts review the current Sentinel and Defender configuration, close gaps, and tune alerts so your team only sees threats that matter.
Go live in 72 hours
Continuous monitoring and incident response activate within three days of connection. Triaging alerts, correlating events, escalating confirmed incidents.
Ongoing reporting & reviews
White-labeled reports on your tier's cadence, review calls, and continuous detection tuning as threats evolve.
White-label SOC vs MDR vs SOCaaS vs in-house
Four ways to put 24/7 security in front of your clients, and what each one means for your brand and your margin.
The practical difference is not the detection stack — it is who the client thinks they bought from, and whether your supplier is also your competitor.
See your SOC revenue opportunity before you commit
A complimentary partner readiness and revenue assessment. When you're ready, start with a paid 30-day pilot on a single client tenant before rolling out across your book. See how one MSP partner ran that rollout.
- ✓
30–45 minute assessment call
A focused review with a partner specialist to map your stack, telemetry and client needs.
- ✓
Revenue opportunity estimate
A calculation of the recurring revenue you can add by selling white-label SOC to your book.
- ✓
One-page launch roadmap
Practical next steps, a recommended pricing approach, and a go-live timeline to share with leadership.
The detail, if you want it
The answers a buyer checks before signing.
Ready to add SOC to your stack?
Let’s talk about how CyberQuell can power your 24/7 security operations while you stay focused on your clients.
FAQs
Straight answers to what MSPs ask before starting a white-label SOC partnership, from pricing and margins to onboarding and minimum commitment.
A white-label SOC is a Security Operations Center that one company operates for another under that company's brand. For an MSP, it means CyberQuell's analysts run 24/7 monitoring, threat detection and incident response for your clients, while the service, dashboards and reports all carry your logo. Your clients see you as the security provider; we stay invisible in the background.
You keep the client relationship and your brand. We connect to your client tenants through Microsoft Azure Lighthouse, run 24/7 monitoring, triage and response on Microsoft Sentinel and Defender, and deliver co-branded reports you share with clients. You resell the service at your own price and keep the recurring margin. If you are comparing us against other providers, here is the full evaluation framework we recommend MSPs use.
72 hours. After partner onboarding and NDA, we connect to your client environments via Azure Lighthouse, run a baseline assessment of the existing Sentinel and Defender setup, and activate continuous monitoring and incident response within three days. No long setup cycles and no tooling to buy.
No. Partner onboarding and Azure Lighthouse configuration are included at no additional cost. You only pay for active monitored endpoints once your SOC service goes live, so there is no upfront risk.
Pricing follows our published partner rate card: a monthly base fee plus a banded per-device rate that gets cheaper as your device count grows. Defend starts at $4.80 per endpoint per month, Watch at $3.12. Adding servers waives the endpoint base fee. You set your own client-facing price on top, which is where your recurring margin comes from. Billing is monthly, or 10% off when you pay a year upfront. No setup fees, no hidden costs.
Your monthly price is the base fee plus a per-device rate for each endpoint and server. Example on Defend: 500 endpoints and 50 servers is 500 × $4.80, plus an $840 server base fee, plus 50 × $12 — $3,840 per month. The endpoint base fee is waived because servers are included. Microsoft licences and tax are not included. The calculator above runs this exact maths.
No. Your clients keep buying Microsoft licences directly from Microsoft or their reseller, and we operate the security tools on top. No licence reselling means no markup hidden in your rate and no lock-in to a licensing bundle.
Our SOC is built on Microsoft-native technologies: Sentinel, Defender for Endpoint, Defender for Office 365, Intune and Entra ID. We also integrate with common PSA and ITSM tools so tickets and reporting flow into the systems your team already uses.
Minimum billing is 200 endpoints or 50 servers, with a 1-year service term. Per-device rates step down automatically as your monitored device count grows, so the service gets cheaper per seat as you onboard more clients. Many partners begin with a single client during the pilot.
Yes. Partners can move between Watch, Defend and MXDR as their client base and service commitments grow. Many start clients on Watch monitoring and upsell Defend once the value is proven.
The 30-day pilot is a standalone paid engagement on one client tenant, with no long-term commitment. You use it to validate detections, reports and workflows under your brand. The 1-year service term only begins when you move to full production after the pilot
Billing follows your active device count each month, with the 200-endpoint / 50-server minimum as the floor. Onboard more clients and your per-device rate steps down automatically as you cross volume bands. If a client churns, your bill adjusts down to the active count, never below the minimum.
The partner readiness and revenue assessment beforehand is free. Most partners then begin with a paid 30-day pilot on one client tenant to validate detections, reports and workflows before rolling out to their full book. After the pilot you transition to full production with no disruption.
We can invoice you directly so you manage client billing, or bill your clients under your brand. Billing is monthly or annual and includes full endpoint-level reporting for transparency.
Add a 24/7 SOC under your brand
Free revenue estimate for your client base.